Tacit Fusion sitting in reception
EmCartoons Making the intangible, tangible

EmCartoons - TFS6

The company

Originally born in Sweden, Maria has lived in England since 1994, and graduated from Falmouth College of Arts with a first class degree in illustration in 2001. She then moved to London to work as a freelance illustrator.

Em was created as an autobiographical side project, depicting life as a young ( semi ) professional in a shared London house. It was picked up by thelondonpaper in October 2006. Since then the often acerbic portrayal of Em’s life has received a hugely positive response and has struck a chord not only with Londoners, but with people worldwide who sympathise with her and her friends’ daily struggle to keep their wine intake down, fight broadband service providers and find that special someone to keep them warm at night.

Strategic requirement

Support to review and negotiate a copyright and intellectual property contract with multinational organisation.

The Solution 

Tacit supported us with a review of the contracts and interpreted the implications of the various clauses for background and foreground IP.   Em Contract

Successful outcomes for the company

The support allowed us to negotiate confidently and move forward with commercialising our IP.


Tacit Fusion provided some much needed contract negotiation support for my freelance business and offered helpful, professional advice on IP and copyright issues. Invaluable service”.

Maria Smedstad – Creator